EL COMPORTAMIENTO DEL CONSUMIDOR DE CINE: UNA REVISIÓN PRELIMINAR DE LA LITERATURA
Keywords:
Investigación del consumidor, consumidor de cine, procesamiento de la información, modelos cognitivos, experiencia de consumo, usos y gratificaciones, diseños correlacionales, diseños experimentales, respuesta emocional, búsqueda de sensaciones, taqu (es)Downloads
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